Native Instruments is one of the leading manufacturers of software and hardware for computer-aided audio production and DJing. The company's mission is to develop innovative and holistic solutions for all musical styles and professions. In this way, products are created that repeatedly transcend technological boundaries and open up new creative horizons for both professionals and amateurs.
Native Instruments was founded in 1996 and opened the fascinating world of real-time sound synthesis on standard computers. Since then, the company's tirelessly innovative audio technology has inspired entire genres and revolutionized the way people create and perform music. Native Instruments' products combine outstanding sound quality with unlimited sonic possibilities, aesthetic interface design, outstanding user-friendliness and comprehensive functionality with uncompromising attention to detail.
Native Instruments sees itself as part of a vibrant international music scene and is in constant contact with artists whose feedback flows into the development and continuous improvement of their products.
Headed by CEO Daniel Haver and President Mate Galic, Native Instruments currently employs approximately 400 people in its offices in Berlin, Los Angeles, Tokyo, London, Paris and Shenzhen. After almost 20 years of continuous growth, the company is now working closely with 40 international sales partners to continue its successful expansion in the future.
Today, Native Instruments offers a wide range of hardware that can be combined with software products to cover the entire spectrum of modern music production and performance. This portfolio is divided into three branded products.
Native Instruments Komplete
The KOMPLETE family includes an exceptionally wide range of software instruments and effects, all designed for professional music production in a variety of styles and genres. Today it stands for more than 50 individual products, including creative milestone tools such as REAKTOR, the market leader among KONTAKT samplers and the universal digital effects studio GUITAR RIG.
Native Instruments Machine
The MASCHINE product family has revolutionized the production of digital grooves with its integrated hardware software concept and unique, intuitive real-time workflow. Since its market launch in 2009, it has created a new market segment for itself. MASCHINE has become so popular in both the electronic and urban sectors that it has become synonymous with a new and particularly spontaneous way of creating and playing beat-oriented music.
Native Instruments Traktor
With its TRAKTOR product family, Native Instruments leads the digital DJ revolution that frees DJs from the limitations of analog media and offers them a host of new creative possibilities that fundamentally extend the very definition of DJing. Based on the groundbreaking TRAKTOR software, which broke through the concept of fully computer-aided DJing in 2001 and was complemented by a diverse and growing range of hardware controllers and audio interfaces, the product family today represents the contemporary paradigm of DJing, which is more than any other technology on the market.